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See what our Digital Marketing Experts are talking about today…

1
Jun

Improve Lead Generation Results — Think Beyond the Conversion

Many marketer’s working to generate leads via digital channels get very focused on one single action; the website conversion. In my opinion, this viewpoint is too narrowly focused given the amount of activity that must occur both before and after the website conversion. This post explores how by giving pre- and post-conversion activities more attention you can see an increase in the number of leads, an improvement in the quality of leads, and drive additional bottom line revenue. Read more

5
May

Keyword Explorer – Moz’s New Keyword Research Tool

For quite a while, SEO’s have had limited options when it comes to keyword research.  Most use a combination of Google AdWords’ Keyword Planner and manual searches to gather related search query suggestions and assess the current search results.  Moz is now trying to take the keyword research tool to a new level with their latest creation, Keyword Explorer. Read more

28
Apr

Initial Thoughts on the Impact of Google Eliminating Right Rail Ads

At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most searches.  There was a lot of concern in the marketplace that this might negatively impact Pay-Per-Click (PPC) results, especially for smaller advertisers. This doesn’t appear to be the case. Read more

26
Apr

4 Free Keyword Tools to Improve Your SEO Results

One of the most important elements of SEO is keyword research. As a business, it’s important to know how people are searching for your products and services so you can provide information that meets potential customers’ needs.  Today, there are a slew of keyword research tools available.  Here are 4 free tools I recommend…

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25
Apr

How to Take Advantage of Bing Ad Extensions

Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. Specifically, as competition on Bing Ads search network continues to increase, it’s imperative that you are doing everything you can to ensure that your ad will be the most relevant to the searcher. Bing is working hard to help advertisers reach their target audience with Ad Extensions.  Here are a few ways you can take advantage of this PPC advertising feature. Read more

7
Mar

B2B Lead Gen Solutions for Technology Companies

In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency).  I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead generation. Read more

24
Feb

Google Eliminates Ads on Right Side of Desktop Search Results

Last week Google made a significant change in the way ads are displayed in desktop search results.   SmartSearch is monitoring our clients’ search programs on a frequent and thorough basis in order to determine how this change is impacting paid search results.  Key facts about the change are summarized here…
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