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See what our Digital Marketing Experts are talking about today…

13
Feb

Is It Time for Your Annual PPC Check-Up?

Just like an annual physical exam, marketers should regularly conduct a PPC “check-up”.  The beginning of the year is a great time to do this type of assessment.  In this post I cover the most important campaign elements to review including ad extensions, site exclusions and search queries.  Improve the efficiency and effectiveness of your paid media program with a 2017 Check Up! Read more

31
Jan

Google Search Console Infrastructure Update? No Data Anomalies Posted.

Recently I logged into Google Search Console and I saw an Infrastructure Update at the top of the Site Error page. The message indicates that a Search Console update may cause “a change in data”. Read on to understand how many SEO experts are analyzing possible data anomalies… Read more

16
Nov

Google analytics pivot tables – structure and examples

By default, Google Analytics loads reports in the data table view. This setting can be changed to present data in another visual format. In this post I’ll discuss how to take advantage of Pivot Tables. I’ll show you how to modify pivot table options, structure and format to better analyze and understand website performance. Read more

28
Sep

Post-Conversion Engagement for the Digital Marketer

As a full-service B2B digital marketing agency we have seen that just working to capture a lead is not enough to fully realize the potential value of that lead. As prospects move thru the marketing and sales process lead data can be automatically imported into a marketing automation tool or CRM platform. These tools, and the processes required to utilize them, are numerous, complex and powerful. Here is a basic overview of the process. Read more

27
Sep

Penguin Now Part of Google’s Core Algorithm

Since it first arrived in April 2012, PENGUIN has become a household name in the search marketing world — with periodic updates causing a stir in the SEO community.  On September 23, 2016 Google announced that Penguin is now part of their core algorithm with real time, live implications.  Let’s take a look at the key changes associated with this announcement… Read more

20
Sep

SmartSearch Marketing is Proud to be a Google Premier Partner!

SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of only a few B2B-oriented digital agencies that is also a Google PREMIER Partner. Read more

31
Aug

New Free Google Title Tag SERP Preview Tool for 2016 by SmartSearch Marketing

In May of 2016 Google updated the SERP’s (Search Engine Results Pages). Since 2014 Google has been using a pixel-based Title Tag limit – instead of character length. The most recent update has expanded the Title and Description tags from 512 pixels to 600 pixels. In my opinion this is a big win for SEO’s.  Here’s why… Read more