Search Marketing Solutions for B-to-B Firms

We understand business-to-business search marketing and have a track record of success with numerous clients in various industries to prove it.

Our search marketing solutions address these specific B-to-B challenges:

• High-consideration, complex products and services.
• Longer sales cycles.
• Multiple influencers and decision makers.
• The need to pre-qualify prospects.
• Maximizing online engagement and lead generation efforts.
• Tracking prospects as they move through the buying cycle.
• Linking online lead generation results to the offline sales process.

Comprehensive B-to-B search programs

Our Search Lifecycle Management™ methodology ensures end-to-end accountability for bottom-line business results and integrates the following services as appropriate:

• Search engine optimization
• Pay-per-click (PPC) search advertising
• Website usability and conversion improvements
• Results tracking, web analytics and marketing intelligence

Learn more about our B2B Clients.

View presentations we’ve given at recent B2B marketing events.