Just like an annual physical exam, marketers should regularly conduct a PPC “check-up”. The beginning of the year is a great time to do this type of assessment. In this post I cover the most important campaign elements to review including ad extensions, site exclusions and search queries. Improve the efficiency and effectiveness of your paid media program with a 2017 Check Up! Read more
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Read the full text on:
In February 2015, Google launched Call Only Campaigns. These campaigns allow marketers to exclusively target mobile devices and drive phone calls. In this post I share my tips for effective Call-Only Mobile Campaigns including keywords, ad copy, bid management and ad scheduling… Read more
In September 2015, Google announced the launch of Customer Match. Customer Match allows advertisers to upload email addresses and create an audience “match list” in their AdWords account. In this post I’ll explain the success we’ve had using Customer Match as part of a B2B lead generation program. Read more
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning.
In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.
Here are seven key steps to creating a new Google AdWords account:
The right mix… the correct balance… Marketers are faced with the same never ending questions. Are we spending our marketing dollars in the right place? Are we getting the best bang for our buck? Marketing attribution tools help us track our marketing efforts and improve overall ROI, but limitations still exist. In this post I explore common challenges and recommended approaches.