Implementing Google Expanded Text Ads

In February of this year, Google announced they would no longer serve ads on the right “rail” (or sidebar) of their search results.  This move was designed to improve the consistency of the search experience when using multiple devices, especially mobile devices that lacked the space to show results in the two column format. Read more


Keyword Explorer – Moz’s New Keyword Research Tool

For quite a while, SEO’s have had limited options when it comes to keyword research.  Most use a combination of Google AdWords’ Keyword Planner and manual searches to gather related search query suggestions and assess the current search results.  Moz is now trying to take the keyword research tool to a new level with their latest creation, Keyword Explorer. Read more


Beyond last-click attribution: Other success metrics you should be tracking

Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing involves a series of opportunities to engage prospective customers; focus on your buyer’s entire journey, not just their final destination. Read the full text on:


Five reasons for website traffic’s ups and downs

Have you ever looked at your website performance and wondered why your web traffic dipped so significantly in November compared with October or other peak traffic months? Fluctuations in web traffic can be alarming, but they’re totally normal. Having a better understanding of the causes behind changes in web traffic can help B2B companies make better-informed digital marketing decisions…. Read the full text on:


4 Tips to be a More Effective Communicator

I have found that communication can be one of the harder skills to master – largely because it tends to be an “add-on” to the skills that are required to do our jobs from a technical perspective (we search marketers can be total geeks about our work!)

Here are 4 easy tips to help you communicate more effectively on the job. Read more


4 Ways Search Marketers Can Become More Effective Communicators

You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message across. Read the full text on:


How to Survive Change in a Digital Marketing Agency…And Learn to Love It!

Most people have a hard time dealing with change. It’s disruptive and it can be challenging, and yet it’s a part of life. In the online marketing industry, change is the norm. We are constantly keeping up with the latest innovation, algorithm update, advertising feature, and technology… add to that frequent personnel and client changes! So how do we cope with this constant state of change? Here are a few things I have learned that help me navigate change in a digital marketing agency… Read more