27
Feb

The 3 Most Impactful Aspects of a Landing Page Test

Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions.
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18
Aug

Optimizing Your Testing/CRO Program

This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of the main points. Read more

16
Aug

7 tips to generate more leads on mobile devices

When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Read the full text on:

12
Feb

PPC Landing Pages & Quality Score: How Do They Relate?

Spoiler Alert: not much it would seem!

We are always optimizing our clients’ PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score…

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26
Oct

How confident are you in your “statistical confidence”?

“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community.  How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?…

In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of these questions. Read more

31
Aug

Pros & Cons Of Responsive Design for Landing Page Testing

When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Read the full text on:

3
Aug

3 Reasons Why Website Traffic Should Inform Your Testing

The purpose of testing, in general, is to improve results – whether that be site engagement, form completions, ecommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples that illustrate this:
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