Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions.
This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of the main points. Read more
Spoiler Alert: not much it would seem!
We are always optimizing our clients’ PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score…
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community. How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?…
In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of these questions. Read more
When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Read the full text on:
The purpose of testing, in general, is to improve results – whether that be site engagement, form completions, ecommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples that illustrate this: