Leadership

An Interview with Patricia Hursh, VP Client Delivery

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We deliver “maximum business value” to clients via our proven search marketing methodology and a commitment to exceptional service.

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Q :: What exactly does SmartSearch Marketing do?

A :: We are a specialized marketing agency focused on generating revenue opportunities for our clients through proactive search marketing solutions by  developing and managing online marketing programs that align to specific performance goals. Our solutions are based on proactive, measurement-driven practices that revolve around the way consumers search and are primarily designed to deliver high-quality, cost-effective leads to our clients.

Via our unique methodology:  ATTRACT >> ENGAGE >> CONVERT we take end-to-end responsibility for attracting our clients’ target audience, engaging prospects, and converting prospects into leads resulting in accountable revenue creation.

Q :: What is your role at the agency?

A :: As Vice President, Client Delivery I am responsible for client satisfaction and results.  I ensure that every delivery team  is exceeding the client’s needs.  We measure our success based on client retention rates, client satisfaction scores, and our client’s bottom line business results.

Q :: How is SmartSearch Marketing different from other agencies?

A :: There are 6 main attributes that set SmartSearch Marketing apart from other agencies:

  1. We are highly focused and specialized.  We do one thing and one thing well:  Search Marketing.
  2. Our ATTRACT >> ENGAGE >> CONVERT methodology ensures that we drive traffic to your website, and turn that traffic into leads and customers.
  3. We specialize in serving B2B firms and companies with a complex sales cycle. We understand how search in used in long sales-cycles and utilize that knowledge to maximize lead generation.
  4. We offer highly customized, proactive solutions and high-touch customer service, functioning as an  extension of your marketing department continually improving the performance of your campaigns.
  5. The skills, experience and expertise of our staff is unparalleled, with an average of over 7 years’ experience in the search marketing field.
  6. We deliver maximum business value to our clients.

Q :: Say more about “maximum business value” delivered to clients

A :: In order to deliver maximum value, our agency needs to go beyond driving traffic to our clients’ websites, we also are responsible for engaging visitors and turning prospects into leads.  We primarily achieve this via landing page development and testing designed to maximize conversion rates; we go beyond the click.  We don’t judge our success based on visibility, impressions or clicks.  Rather, we measure our value based on clients’ business goals such as number of leads, cost-per-lead, and lead quality.  Our maximum business value stems from a combination of proactive campaign management, utilization of industry best practices, dedicated highly experienced client teams, high-touch customer service, and a commitment to revenue performance.