5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions... Read More
Remarketing As A Branding Tool For B2B
Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC campaigns and organic optimization programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A short B2B remarketing success story is given below. First, what is remarketing? Remarketing... Read More
SmartSearch Marketing Local Search Expert: Jason Decker
Meet Jason Decker, Local Search Expert for SmartSearch Marketing. Jason, a Google AdWords Certified specialist, manages SmartSearch Marketing’s Local Results search program. Jason ensures SmartSearch Marketing B2B and B2C clients achieve maximum results with their local search marketing campaigns. Jason’s expertise and collaboration with the SmartSearch Marketing SEO Team provides B2B and B2C marketers an integrated approach to improve... Read More
How to Convert More Web Visitors Into Profitable Leads – 10 Essential Tips, Part 1
by Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can improve. So marketers like you need to continuously boost their efforts to convert more website visitors... Read More
5 Tips To Improve Conversions For B2B Sites
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality. 1. Implement Clean, Clear Landing Pages The design of your website, microsite or landing page is critical to B2B search marketing success. Through extensive testing,... Read More
B2B Lead Generation Via Search Marketing (Part I)
Feb 9, 2011 at 10:30am ET by Patricia Hursh According to a recent Marketing Sherpa report, the top 3 marketing challenges facing B2B marketers today are: Generating high quality leads Generating a high volume of leads, and Dealing with lengthening sales cycles This column explores how business marketers are tackling these tough issues in terms of their search marketing efforts. B2B Budgets Continue To Shift Toward Online Marketing What are B2B... Read More
Tips To Improve Your B2B Link Building Efforts
New, Innovative Link Building Program
New, Innovative Link Building Program Announced from SmartSearch Marketing Designed to Dramatically Improve Organic Search Results BOULDER, CO, November 12, 2010 — SmartSearch Marketing, a full-service search engine marketing agency, announced a new Link Building service offering designed to increase the quality and quantity of in-bound links to a website. “In-bound links play a critical role in improving organic search rankings, visibility,... Read More
Search Marketing Service Guarantee
Risk-Free Search Marketing. Money-Back Guarantee from SmartSearch Marketing Groundbreaking Warranty in Search Marketing Industry BOULDER, CO, October 28, 2010 — SmartSearch Marketing, a full-service search engine marketing agency, announced a new, 30-day money back guarantee on all its services. The search marketing guarantee is available to any new customer, said SmartSearch CEO Dale Hursh, and is designed to minimize the risk associated with... Read More
5 Tips To Improve Conversion On B2B Landing Pages
Jun 30, 2010 at 8:37am ET by Amanda Simmons Getting a prospect to your website is only half the battle. Successful B2B search marketing programs must also focus on the “post-click” experience. Here are five proven ways to improve B2B landing pages and increase your search marketing conversion rate. 1. Support your brand. Build trust. Landing pages that are aligned with your brand demonstrate credibility and strengthen customer loyalty. Your search... Read More
