5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions... Read More
The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort
As Featured in Search Engine Land For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting, and the foundational question: are ranking reports essential for performance monitoring. There are strong —... Read More
Choosing the Right B2B Social Media Platform
When discussing B2B social media with business owners, I normally get two scenarios. Either they believe they need to have a presence on every social network in order for it to work, OR they haven’t really bought into the whole social media thing, and think that Facebook is social media. They both are wrong. If you’re going to build your brand’s presence on a social network, it’s important to do it well; you’ll need a solid strategy... Read More
SmartSearch Marketing Website Analytics Expert: Kate Powell
Meet Kate Powell, Website Analytics Expert for SmartSearch Marketing. Kate manages the website analytics strategy for SmartSearch Marketing B2B clients, and leads the company’s Website Analytics Team. Kate ensures SmartSearch Marketing B2B clients achieve maximum ROI for their search marketing efforts. Kate’s expertise and collaboration with the SmartSearch Marketing Website Analytics Team provides clients valuable intelligence—from a prospect’s... Read More
3 Questions To Ask Your B2B SEO Expert
Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what B2B SEO methodologies are you implementing? How does the SEO program directly contribute to my business goals and marketing... Read More
Turning Web Visits Into Sales – 10 Essential Tips, Part 2
By Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, the #1 key to your success is converting web visitors into leads and sales. Perhaps you’ve got plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can and must improve. Limited time! FREE offer! Turn more visits into sales when you request a complimentary... Read More
How to Convert More Web Visitors Into Profitable Leads – 10 Essential Tips, Part 1
by Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can improve. So marketers like you need to continuously boost their efforts to convert more website visitors... Read More
My Search Rankings Are Great! But My Traffic Sucks! Now What?
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario? Below are three aspects of your SEO Program to analyze and improve to ensure that your SEO investment is generating website visitors, prospects and ultimately leads and customers. Track Rankings…But As A Secondary Metric Too often, B2B SEO programs are... Read More
3 Steps to Holding Your B2B Search Marketing Agency Accountable
Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice. The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder. So how do you know you have chosen the correct agency to manage your B2B SEO? Hold your B2B SEO agency accountable with these 3 simple steps: Make Appropriate Keyword Choices Track... Read More
Web Marketing – 5 Need-to-Know Trends for 2012
The only thing that’s certain is change. And the only change that’s certain in web marketing is that every year will bring more and faster changes. To compete in web marketing in 2012, it’s essential you have either a well-trained in-house team of experts – if you have the required resources – or hire a cost-effective, ROI-focused search marketing agency (the more cost effective option). That’s because search marketing is becoming... Read More
