Search results for: business to business marketing

  1. How much should B2B companies invest in digital marketing? (post)

    What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh ... Read more
  2. SmartSearch Marketing Develops Free SEO Tool (post)

    Company develops new SERP tool to visualize Google organic results Boulder, Colorado–September 8, 2016 SmartSearch ... Read more
  3. SmartSearch Marketing Lands Premier Google Partner Status (post)

    Company recognized by Google for expertise in search, display and mobile advertising. Read more
  4. SmartSearch Marketing Announces Stela Yordanova As SEO and Analytics Specialist (post)

    SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium to ... Read more
  5. SmartSearch Marketing Offers Franchise Digital Marketing Scorecard (post)

    SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to ... Read more
  6. Request Your Franchise Digital Marketing Scorecard (page)

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  7. Franchise Digital Marketing Scorecard (page)

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  8. Google My Business Update: Special Hours Now Available (post)

    Google announced on November 2nd that special holiday hours will be available for Google My Business listings. This ... Read more
  9. SmartSearch Marketing Now Offers Lead Generation Scorecard (post)

    SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to ... Read more
  10. SmartSearch Marketing Offers Lead Generation Service Package for B2B Technology Companies (post)

    SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to ... Read more
  11. How to Survive Change in a Digital Marketing Agency…And Learn to Love It! (post)

    Most people have a hard time dealing with change. It’s disruptive and it can be challenging, and yet it’s a part of ... Read more
  12. Search Remarketing. 5 Steps to a Killer RLSA Campaign. (post)

    It’s hard to believe that Google introduced RLSA (Remarketing Lists for Search Ads) just shy of two years ago. In ... Read more
  13. Local Search Marketing (page)

    Benefits of Local Search Marketing Increase online brand awareness. Engage prospects at the local level. Generate ... Read more
  14. Hiring a Search Marketing Agency: 4 Essential Questions To Ask (post)

    There are many questions that should be asked during an RFP or interview process for hiring a Digital/Search ... Read more
  15. Which International Site Architecture is Best for your Business? (post)

    Your business is growing and you’re ready to break into international markets. Congratulations! However, ... Read more
  16. How Large Multi-Location Businesses Can Dominate In Local Search (post)

    Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes ... Read more
  17. Improve Your Local Search Marketing (post)

    SmartSearch managed individual local business listings for more than 200 hospitals located across 29 states. By ... Read more
  18. “Google My Business” ~ What Multi-Location Businesses Need To Know (post)

    On June 11th, The Google Local Search team released the biggest Google Local update, ever! This was a global ... Read more
  19. Web Content Marketing – 11 Tips (post)

    Create Awesome Content That Will Attract and Win Customers Content is an increasingly essential component of web ... Read more
  20. SmartSearch Marketing Adds Integrated SEO Expert (post)

    B2B Search Marketing Agency Expands Team to Serve Rapid Client Growth Boulder, CO – May 8, 2013 – SmartSearch ... Read more
  21. SmartSearch Marketing Partners (page)

    Leading Technology Companies SmartSearch Marketing partners have a passion for search and innovation. SmartSearch ... Read more
  22. 10 Do’s and Dont’s of Social Media Marketing (post)

    We hear stories of companies who misstepped in social media campaigns, but also ones that come out really ... Read more
  23. Why SmartSearch Marketing? (page)

    GOOGLE PREMIER PARTNER We are one of only a few b2b digital marketing agencies who are also recognized as a Google ... Read more
  24. Local Search Marketing (page)

    Download our Local Search Marketing Guide This SmartSearch Marketing Guide provides: Proven online marketing ... Read more
  25. Digital Marketing Services (page)

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  26. SmartSearch Marketing adds Google Adwords Certified Expert to Growing Pay Per Click Team (post)

    SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay ... Read more
  27. Remarketing As A Branding Tool For B2B (post)

    Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand ... Read more
  28. 7 Tips for Using Pinterest for Business (post)

    Are you pinning? Pinterest launched as a place to share and post dream destinations, fabulous clothing, tasty ... Read more
  29. SmartSearch Marketing Local Search Expert: Jason Decker (post)

    Meet Jason Decker, Local Search Expert for SmartSearch Marketing. Jason, a Google AdWords Certified ... Read more
  30. SmartSearch Marketing Website Analytics Expert: Kate Powell (post)

    Meet Kate Powell, Website Analytics Expert for SmartSearch Marketing. Kate manages the website analytics strategy ... Read more
  31. SmartSearch Marketing B2B Local Search Expert: Dan Stratford (post)

    Meet Dan Stratford, Local Search Specialist for SmartSearch Marketing.  As Local Search Specialist for SmartSearch ... Read more
  32. 6 Targeting Methods To Reach Your Business Audience Via LinkedIn (post)

    Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be ... Read more
  33. Determine The Value Of Your B2B Search Marketing Program (post)

    B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar ... Read more
  34. Web Marketing – 5 Need-to-Know Trends for 2012 (post)

    The only thing that’s certain is change. And the only change that’s certain in web marketing is that every year ... Read more
  35. B2B Lead Generation Via Search Marketing (Part I) (post)

    Feb 9, 2011 at 10:30am ET by Patricia Hursh According to a recent Marketing Sherpa report, the top 3 marketing ... Read more
  36. How to Effectively Leverage UTM Parameters (post)

    While their use has been around for quite some time, I’ve found that many marketers are confused about how they ... Read more
  37. Lead Quantity vs. Lead Quality – I Want Both! (post)

    We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more ... Read more
  38. Effective ABM Strategies for B2B Marketers (post)

    Account-Based Marketing (ABM) has become a large focus for B2B organizations.  The concept of casting a smaller net ... Read more
  39. The 3 Most Impactful Aspects of a Landing Page Test (post)

    Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three ... Read more
  40. Google SERP Preview Tool (page)

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  41. Seven of My Favorite Custom Advanced Segments for B2B Websites (post)

    Advanced segments offer additional insights over the standard Google Analytics reports. There are some predefined ... Read more
  42. Creating a Successful Call-Only Mobile Campaign (post)

    In February 2015, Google launched Call Only Campaigns.  These campaigns allow marketers to exclusively target ... Read more
  43. 3 ways to improve B2B lead quality (post)

    Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right ... Read more
  44. Keyword Explorer – Moz’s New Keyword Research Tool (post)

    For quite a while, SEO’s have had limited options when it comes to keyword research.  Most use a combination of ... Read more
  45. 4 Free Keyword Tools to Improve Your SEO Results (post)

    One of the most important elements of SEO is keyword research. As a business, it’s important to know how people are ... Read more
  46. How to Take Advantage of Bing Ad Extensions (post)

    Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. ... Read more
  47. LinkedIn Advertising Tips for B2B Marketers (post)

    As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, ... Read more
  48. Client Feedback (page)

    100% of our clients would recommend us to a peer or colleague. 100% of our clients rate our customer service and ... Read more
  49. How confident are you in your “statistical confidence”? (post)

    “Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) ... Read more
  50. ON-PAGE SEO (page)

    SEO Keyword Research The foundation of any successful Search Engine Optimization (SEO) program is keyword research. ... Read more
  51. SmartSearch Overview (page)

    Agency Overview This PDF summarizes SmartSearch Marketing’s services and our unique ROI-driven methodology.  It ... Read more
  52. Senior Search Engine Optimization (SEO) Specialist (page)

    SmartSearch Marketing is one of the fastest growing agencies in the online marketing industry.  Founded in 1999 and ... Read more
  53. Conversion Rate Optimization (CRO) Specialist (page)

    SmartSearch Marketing is one of the fastest growing agencies in the online marketing industry.  Founded in 1999 and ... Read more
  54. 3 Reasons Companies Should Consider Leaving Facebook (post)

    More and more users are quitting Facebook cold turkey and finding new networks to obsess about. My advice — ... Read more
  55. 3 Reasons Why Website Traffic Should Inform Your Testing (post)

    The purpose of testing, in general, is to improve results – whether that be site engagement, form ... Read more
  56. Why Hire a Search Specialist? (post)

    Today (have you noticed) everyone is a search marketing expert. Over the past 10 years, the number of search ... Read more
  57. Is Google Disabling Inactive Google Plus Pages ?!?! (post)

    Recent statements from a Google Moderator claim they will shut down Google Plus accounts with no activity for a ... Read more
  58. Google Analytics Consulting Services (page)

    Certified Google Analytics Agency Our certified Google Analytics Experts have been helping clients measure and ... Read more
  59. Search Engine Optimization (SEO) Services (page)

    Make SEO Your Most Cost-Effective Marketing Channel What good is website traffic if you don’t convert visitors into ... Read more
  60. Google Doorway Page Update: The Death of Service Area Local Landing Pages? (post)

    Recently the Google Search Quality Team made an update to their view of “Doorway Pages”. This change could have a ... Read more
  61. Why B2B Marketers Should Not Discount Personal Email Addresses (post)

    Since I’ve been working in paid search, the question surrounding the validity and quality of personal email ... Read more
  62. Is Your Organic Traffic Impacted by Seasonality? (post)

    Q1 of 2015 is coming to an end (how did that happen??) so as we wrap up this quarter I thought it would be a good ... Read more
  63. Local Content Increases Website Traffic by 92% (post)

    Our client is one of the largest networks of franchise-owned food chains in Canada, with over 380 store locations ... Read more
  64. Request Your Free Local Search Audit (page)

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  65. Leadership (page)

    Q :: What exactly does SmartSearch Marketing do? A :: We are a specialized marketing agency focused on generating ... Read more
  66. How Does the Semantic Web and Structured Data Impact SEO? (post)

    With the semantic web quickly evolving, adopting semantic markup and integrating structured data into your ... Read more
  67. Evaluating PPC Campaign Management Tools (post)

    The use of PPC Management Tools has been a “hot topic” at SmartSearch recently.  We’ve been re-evaluating our ... Read more
  68. Local Search Directory War Explained (post)

    There are many factors that directly influence local search. Your visibility and the major local directory engines, ... Read more
  69. 5 Quick Local Search Tips (post)

    If you are a local business, you need to be using Google Local. Google Local is important for local businesses to ... Read more
  70. 5 Tips To Kill The Competition In Local Search (post)

    If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and ... Read more
  71. Do You Need Clicks or Customers? (post)

    You won’t have a hard time finding a search marketing agency that promises CLICKS. It might be harder to find an ... Read more
  72. Google AdWords – Ready for the Big Change? (post)

    Enhanced Campaigns: The Good, the Bad and the Ugly Monday, July 22nd is D-Day for many web marketers. That’s the ... Read more
  73. Social Search: The Power of Hashtags (post)

    With the recent introduction of hashtags (#) into Facebook status updates, the power of ‘hash-tagging’ is now ... Read more
  74. Privacy Policy (page)

    Our Commitment To Your Privacy Your privacy is important to us. This policy is designed to explain our online ... Read more
  75. 5 Reasons To Launch B2B Mobile Landing Pages (post)

    For everyone from business executives to teens, mobile devices facilitate a significant portion of communications ... Read more
  76. The Fallacy of SEO Ranking Reports (post)

    How To Better Spend Your Time & Effort For some time now, there’s been a growing buzz in the SEO community ... Read more
  77. Client Feedback (page)

    100% of our clients rate our digital marketing knowledge, skills and expertise as above average. 100% are happy ... Read more
  78. How to Create, Manage and Rock Your Twitter Ads (post)

    Tweet it to the world! In August 2012, Twitter released the capabilities to promote your account, tweets or ... Read more
  79. Clients (page)

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  80. About (page)

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  81. Website Analytics Services (page)

    Certified Analytics Experts Our certified Analytics Experts have been helping clients measure and improve their ... Read more
  82. Mobile Advertising (page)

    Advanced Mobile Advertising Solutions Mobile PPC campaigns. Click-to-call ads. Call extensions, and more… Looking ... Read more
  83. Mobile SEO (Search Engine Optimization) (page)

    Mobile Web Browsing: Join the Revolution Is your website ready for the mobile revolution? Our mobile SEO Company ... Read more
  84. Review Monitoring (page)

    Online Review Monitoring & Management: Maximize Word of Mouth Marketing today is peer-to-peer: people choose ... Read more
  85. Local Listings Management (page)

    Get Found By Customers: For 1 Location or 1,000+! Nearly 97% of consumers searching the Internet for products and ... Read more
  86. Local SEO (page)

    Get Found with Local SEO Nearly 97% of consumers who search the web for products and services buy locally, so it’s ... Read more
  87. Landing Pages (page)

    How Important Are Landing Pages, Really? Too many marketers focus on driving traffic. But what happens after the ... Read more
  88. Paid Media Services (page)

    Proven Paid Search Expertise Paid search advertising is part art / part science. It’s about the psychology of ... Read more
  89. Search Engine Optimization (SEO) Services (page)

    Comprehensive SEO Solutions Our SEO Programs combine traditional on-page SEO methods with authority-building ... Read more
  90. 6 Social Media Trends to Watch for 2013 (post)

    2012 flew by and looking back, it was a killer year for social media as new platforms were introduced, social media ... Read more
  91. The Year of Social Media: The Highs and Lows of 2012 (post)

    Well, another year has passed and it was a year that emphasized the importance of social media more than ... Read more
  92. Top Ways B2B Marketers Can Best Utilize Rich Snippets (post)

    There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. ... Read more
  93. Social Media & SEO Playing Nice (post)

    10 Ways Social Media Can Enhance Your SEO If you Google ‘chicken recipes’ these days you may get a Pinterest board ... Read more
  94. 3 Tips To Manage Complex Paid Search Programs (post)

    When you are managing hundreds of ad groups, it’s easy to neglect certain details; however, the diamonds in the ... Read more
  95. 5 Quick Tips to Improve Traffic to your Blog (post)

    Blogging can be an art form in that sometimes it can be difficult to find a niche that generates traffic, ... Read more
  96. SmartSearch Adds Google AdWords Certified Expert to Growing Team (post)

    SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay ... Read more
  97. 3 Questions To Ask Your B2B SEO Expert (post)

    Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO ... Read more
  98. Engage Prospects At Any Stage In The Buying Cycle (post)

    One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking ... Read more
  99. Turning Web Visits Into Sales – 10 Essential Tips, Part 2 (post)

    By Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, the #1 key to your ... Read more
  100. 4 Proven Methods For Improving B2B Ad Targeting (post)

    B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime ... Read more
  101. How to Convert More Web Visitors Into Profitable Leads – 10 Essential Tips, Part 1 (post)

    by Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, your success depends ... Read more
  102. Are Your Search Engine Optimization Packages Socially Acceptable? (post)

    The days of separation between the social marketing world and the search engine optimization world are over.  With ... Read more
  103. My Search Rankings Are Great! But My Traffic Sucks! Now What? (post)

    Most of the time an increase in search engine visibility does generate additional organic traffic, but what should ... Read more
  104. Should You Expect Sales-Ready-Leads From Search? (post)

    This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only ... Read more
  105. B2B Lead Generation Tips (Part II) (post)

    Mar 10, 2011 at 9:05am ET by Patricia Hursh In my last article, we discussed B2B marketing challenges such as the ... Read more
  106. How To Find Your Perfect PPC Bid And Budget (post)

    Oct 20, 2010 at 1:22pm ET by Patricia Hursh According to Marketing Sherpa’s soon to be released 2011 B2B Marketing ... Read more
  107. How To Use Search Funnels To Find A Competitive Advantage (post)

    Apr 06, 2011 at 8:45am ET by Kate Powell Most B2B search marketers spend the majority of their time analyzing ... Read more