Three Reasons Why Your Business Should Give Google+ Another Try
Many of us jumped on Google Plus when it launched, others gradually joined as we were directed to by Google, but not very many users saw the true value of Google+. “My friends are all on Facebook,” we said. “Nothing is going on here,” we moaned. But we’re here to tell you YES, there is a reason you should be on Google Plus. But not for ‘social’ reasons, more so for SEO benefit, link building and content distribution. Google+ can help... Read More
5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions... Read More
The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort
As Featured in Search Engine Land For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting, and the foundational question: are ranking reports essential for performance monitoring. There are strong —... Read More
10 Do’s and Don’ts of Social Media Marketing
We hear horror stories of companies who screwed up big in social media campaigns but also ones that come out really successful. So what makes the difference? They are planning ahead, sticking to their strategy and create an engaging atmosphere. Based on our experience, we compiled 10 tips for building a strong foundation for your social media efforts. Good luck! DO 1. Research – Is your target market actively on Twitter or can they be found on... Read More
How to Create, Manage and Rock Your Twitter Ads
Tweet it to the world! In August 2012, Twitter released the capabilities to promote your account, tweets or trending topic out of beta. Since then, users have been experimenting with this new social pay-per-click (PPC) option, including SmartSearch. We had some great results in our test run and recommend you start utilizing Twitter ads for your business. Let us show you how. Before you login into your Twitter ads account, it’s important to determine... Read More
B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert
B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert SmartSearch Marketing Continues to Grow PPC Team to Serve Client Growth Boulder, CO – January 15, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search expert Kelly Malm has joined the SmartSearch PPC Services team. Malm will boost capacity and provide increased expertise... Read More
6 Social Media Trends to Watch for 2013
2012 flew by and looking back, it was a killer year for social media as new platforms were introduced, social media advertising gained strength and online users shared more content and interacted with social platforms more than any previous year. Social is taking over our world and is a must for companies looking to stay competitive. So what do we expect to happen in 2013? Well, nothing but great things for online engagement. Here are 6 big trends... Read More
The Year of Social Media: The Highs and Lows of 2012
Well, another year has passed and it was a year that emphasized the importance of social media more than ever. Tweets, posts and uploads broke news, shared new ideas, revealed controversies, influenced votes and made us laugh. 2012 even gave us Gangnam style, the most watched YouTube video of all time. But what were the real highs and lows of the big social media platforms this year? Check out the good, the bad and the ugly for the major social media... Read More
SmartSearch Marketing adds Google Adwords Certified Expert to Growing Pay Per Click Team
SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay Per Click (PPC) team to boost capacity and enhance expertise for SmartSearch Marketing B2B clients. All SmartSearch Marketing clients are guaranteed to have a Google Adwords Certified expert serving them as part of their integrated agency team. Hamamsy will manage SmartSearch Marketing’s Google Adwords campaigns for its B2B clients... Read More
Remarketing As A Branding Tool For B2B
Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC campaigns and organic optimization programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A short B2B remarketing success story is given below. First, what is remarketing? Remarketing... Read More
