Local Search Directory War Explained

There are many factors that directly influence local search. Your visibility and the major local directory engines, backlink profile and a well optimized local website/ webpage are a few. This image created by Phil Rozek of LocalVisibilitySystems.com helps explain the local search directory game. What should I take from this? 1.    YP (Yellow Pages), Yelp,…

5 Tips To Kill The Competition In Local Search

If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location. It will help you reach the 97% of consumers who search for local…

Do You Need Clicks or Customers?

You won’t have a hard time finding a search marketing agency that promises CLICKS. It might be harder to find an agency that delivers LEADS and CUSTOMERS. At SmartSearch, we work with many B2B firms and companies with a complex sales cycle. Typically, our objective is not to drive brand impressions or website visitors —…

Conversion Improvement

High Converting Landing Pages that Increase Conversion Rates Perhaps you’re getting plenty of web traffic, but what happens once visitors arrive at your website? Are they taking the action you want? Are they converting to leads and customers? Unless your conversion rate is 100%, you can improve! Let Smart Search Marketing help you increase conversion…

Google AdWords – Ready for the Big Change?

Enhanced Campaigns: The Good, the Bad and the Ugly Monday, July 22nd is D-Day for many web marketers. That’s the day that Google can start converting Google AdWords accounts to an Google Enhanced Campaign from a legacy account. Why the change? Some say it’s to help marketers advertise more effectively in a world where marketing is…

Social Search: The Power of Hashtags

With the recent introduction of hashtags (#) into Facebook status updates, the power of ‘hash-tagging’ is now bigger than ever. But what about those of you who are just learning about hashtags? Or are new to Facebook? What does this mean for you? Let us help you understand proper hashtag etiquette & strategy. What is…