The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort
As Featured in Search Engine Land For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting, and the foundational question: are ranking reports essential for performance monitoring. There are strong —... Read More
6 Social Media Trends to Watch for 2013
2012 flew by and looking back, it was a killer year for social media as new platforms were introduced, social media advertising gained strength and online users shared more content and interacted with social platforms more than any previous year. Social is taking over our world and is a must for companies looking to stay competitive. So what do we expect to happen in 2013? Well, nothing but great things for online engagement. Here are 6 big trends... Read More
SmartSearch Marketing adds Google Adwords Certified Expert to Growing Pay Per Click Team
SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay Per Click (PPC) team to boost capacity and enhance expertise for SmartSearch Marketing B2B clients. All SmartSearch Marketing clients are guaranteed to have a Google Adwords Certified expert serving them as part of their integrated agency team. Hamamsy will manage SmartSearch Marketing’s Google Adwords campaigns for its B2B clients... Read More
Remarketing As A Branding Tool For B2B
Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC campaigns and organic optimization programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A short B2B remarketing success story is given below. First, what is remarketing? Remarketing... Read More
SmartSearch Marketing Improves B2B Websites with Virtual Usability Testing
SmartSearch Marketing Now Offers Virtual Usability Testing for B2B Websites To Help Keep Customers Engaged and Increase Website Conversions Boulder, CO (PRWEB) October 17, 2012 SmartSearch Marketing, a full-service search engine marketing agency, and a Google AdWords Certified Partner, announced today that it now offers Virtual Usability Testing to provide B2B businesses fast, affordable website feedback from potential customers enabling... Read More
SmartSearch Marketing Website Analytics Expert: Kate Powell
Meet Kate Powell, Website Analytics Expert for SmartSearch Marketing. Kate manages the website analytics strategy for SmartSearch Marketing B2B clients, and leads the company’s Website Analytics Team. Kate ensures SmartSearch Marketing B2B clients achieve maximum ROI for their search marketing efforts. Kate’s expertise and collaboration with the SmartSearch Marketing Website Analytics Team provides clients valuable intelligence—from a prospect’s... Read More
3 Questions To Ask Your B2B SEO Expert
Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what B2B SEO methodologies are you implementing? How does the SEO program directly contribute to my business goals and marketing... Read More
4 Proven Methods For Improving B2B Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires and leads. Below are four recommended negative keyword targeting methods that will help... Read More
Are Your Search Engine Optimization Packages Socially Acceptable?
The days of separation between the social marketing world and the search engine optimization world are over. With the continued surge of social marketing and the increased competitive nature of search marketing, it’s important that search marketing agencies include a cohesive social marketing strategy in their search engine optimization packages. In order to be successful in 2012, search marketers must realize the line between social media and... Read More
5 Tips To Improve Conversions For B2B Sites
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality. 1. Implement Clean, Clear Landing Pages The design of your website, microsite or landing page is critical to B2B search marketing success. Through extensive testing,... Read More
