10 Do’s and Don’ts of Social Media Marketing
We hear horror stories of companies who screwed up big in social media campaigns but also ones that come out really successful. So what makes the difference? They are planning ahead, sticking to their strategy and create an engaging atmosphere. Based on our experience, we compiled 10 tips for building a strong foundation for your social media efforts. Good luck! DO 1. Research – Is your target market actively on Twitter or can they be found on... Read More
How to Create, Manage and Rock Your Twitter Ads
Tweet it to the world! In August 2012, Twitter released the capabilities to promote your account, tweets or trending topic out of beta. Since then, users have been experimenting with this new social pay-per-click (PPC) option, including SmartSearch. We had some great results in our test run and recommend you start utilizing Twitter ads for your business. Let us show you how. Before you login into your Twitter ads account, it’s important to determine... Read More
B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert
B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert SmartSearch Marketing Continues to Grow PPC Team to Serve Client Growth Boulder, CO – January 15, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search expert Kelly Malm has joined the SmartSearch PPC Services team. Malm will boost capacity and provide increased expertise... Read More
6 Social Media Trends to Watch for 2013
2012 flew by and looking back, it was a killer year for social media as new platforms were introduced, social media advertising gained strength and online users shared more content and interacted with social platforms more than any previous year. Social is taking over our world and is a must for companies looking to stay competitive. So what do we expect to happen in 2013? Well, nothing but great things for online engagement. Here are 6 big trends... Read More
The Year of Social Media: The Highs and Lows of 2012
Well, another year has passed and it was a year that emphasized the importance of social media more than ever. Tweets, posts and uploads broke news, shared new ideas, revealed controversies, influenced votes and made us laugh. 2012 even gave us Gangnam style, the most watched YouTube video of all time. But what were the real highs and lows of the big social media platforms this year? Check out the good, the bad and the ugly for the major social media... Read More
SmartSearch Marketing adds Google Adwords Certified Expert to Growing Pay Per Click Team
SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay Per Click (PPC) team to boost capacity and enhance expertise for SmartSearch Marketing B2B clients. All SmartSearch Marketing clients are guaranteed to have a Google Adwords Certified expert serving them as part of their integrated agency team. Hamamsy will manage SmartSearch Marketing’s Google Adwords campaigns for its B2B clients... Read More
Remarketing As A Branding Tool For B2B
Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC campaigns and organic optimization programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A short B2B remarketing success story is given below. First, what is remarketing? Remarketing... Read More
SmartSearch Marketing Expands Local Search Program
SmartSearch Marketing Expands Local Search Program SmartSearch Marketing’s Local Results Search Program expands its comprehensive local search services to help customers worldwide improve local search rankings, proactively manage their local business listings and online reviews, better target their markets, and get ahead of their competition. Boulder, CO (PRWEB) December 4, 2012 - SmartSearch Marketing, a full-service search engine marketing agency,... Read More
7 Tips for Using Pinterest for Business
Are you pinning? Pinterest launched as a place to share and post dream destinations, fabulous clothing, tasty recipes and wedding ideas, but it is now transitioning into a place for businesses to market themselves. In fact, Pinterest just announced new ‘business accounts’. What does this mean for your company? Well, it’s probably time to start considering incorporating Pinterest for your business into your social media strategy. It is one of... Read More
SmartSearch Marketing Local Search Expert: Jason Decker
Meet Jason Decker, Local Search Expert for SmartSearch Marketing. Jason, a Google AdWords Certified specialist, manages SmartSearch Marketing’s Local Results search program. Jason ensures SmartSearch Marketing B2B and B2C clients achieve maximum results with their local search marketing campaigns. Jason’s expertise and collaboration with the SmartSearch Marketing SEO Team provides B2B and B2C marketers an integrated approach to improve... Read More
