Three Reasons Why Your Business Should Give Google+ Another Try
Many of us jumped on Google Plus when it launched, others gradually joined as we were directed to by Google, but not very many users saw the true value of Google+. “My friends are all on Facebook,” we said. “Nothing is going on here,” we moaned. But we’re here to tell you YES, there is a reason you should be on Google Plus. But not for ‘social’ reasons, more so for SEO benefit, link building and content distribution. Google+ can help... Read More
SmartSearch Marketing Adds Content Strategy Manager
B2B Search Marketing Agency Expands Team to Serve Rapid Client Growth Boulder, CO – May 8, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Erich Toll, a senior web marketer and content expert, has joined the agency as content strategy manager. Toll will lead all content strategy, management and creation for SmartSearch clients. “In a recent poll of top marketing executives, content marketing... Read More
5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions... Read More
The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort
As Featured in Search Engine Land For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting, and the foundational question: are ranking reports essential for performance monitoring. There are strong —... Read More
10 Do’s and Don’ts of Social Media Marketing
We hear horror stories of companies who screwed up big in social media campaigns but also ones that come out really successful. So what makes the difference? They are planning ahead, sticking to their strategy and create an engaging atmosphere. Based on our experience, we compiled 10 tips for building a strong foundation for your social media efforts. Good luck! DO 1. Research – Is your target market actively on Twitter or can they be found on... Read More
How to Create, Manage and Rock Your Twitter Ads
Tweet it to the world! In August 2012, Twitter released the capabilities to promote your account, tweets or trending topic out of beta. Since then, users have been experimenting with this new social pay-per-click (PPC) option, including SmartSearch. We had some great results in our test run and recommend you start utilizing Twitter ads for your business. Let us show you how. Before you login into your Twitter ads account, it’s important to determine... Read More
B2B Search Agency SmartSearch Marketing Adds Veteran Paid Search Expert to Growing Team
B2B Search Marketing Agency Expands PPC Team to Serve Rapid Client Growth Boulder, CO – January 23, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search specialist Michelle Cruz has joined the SmartSearch PPC Services team. Cruz will boost capacity and provide increased expertise in paid search for SmartSearch Marketing B2B customers. SmartSearch... Read More
SmartSearch Marketing Adopts Google’s DoubleClick Search
SmartSearch Marketing Adopts Google’s DoubleClick Search To Further Boost Clients’ Paid Search Results Boulder, CO – January 16, 2013 – SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google’s DoubleClick Search to further improve its clients’ return on investment (ROI) in paid search. DoubleClick Search, an industry-standard campaign management... Read More
B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert
B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert SmartSearch Marketing Continues to Grow PPC Team to Serve Client Growth Boulder, CO – January 15, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search expert Kelly Malm has joined the SmartSearch PPC Services team. Malm will boost capacity and provide increased expertise... Read More
6 Social Media Trends to Watch for 2013
2012 flew by and looking back, it was a killer year for social media as new platforms were introduced, social media advertising gained strength and online users shared more content and interacted with social platforms more than any previous year. Social is taking over our world and is a must for companies looking to stay competitive. So what do we expect to happen in 2013? Well, nothing but great things for online engagement. Here are 6 big trends... Read More
