Spoiler Alert: not much it would seem! We are continuously optimizing our client’s PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. In this post, I discuss Quality Score from the landing page perspective. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score. Read more
As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram. In 2015, SmartSearch Marketing utilized LinkedIn PPC campaigns to support our agency’s lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies… Read more
SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium to large B2B companies, today announced it has named Stela Yordanova SEO and analytics specialist.Learn more
Conversion – the one word that should drive most marketing decisions, but often doesn’t – is what we all want from a landing page. Converting a prospect into a bonafide lead, or better yet, a sale demonstrators landing page effectiveness. Companies invest big money in the who, what, where and how of the business through a website.The landing page might be beautiful, but it also needs to drive the desired results.
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SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized franchise operations, today announced the release of a franchise digital marketing scorecard. The scorecard is available to all multi-location businesses interested in investigating the effectiveness of their online marketing program.Learn more