28
Apr

Initial Thoughts on the Impact of Google Eliminating Right Rail Ads

At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most searches.  There was a lot of concern in the marketplace that this might negatively impact Pay-Per-Click (PPC) results, especially for smaller advertisers. This doesn’t appear to be the case. Read more

26
Apr

4 Free Keyword Tools to Improve Your SEO Results

One of the most important elements of SEO is keyword research. As a business, it’s important to know how people are searching for your products and services so you can provide information that meets potential customers’ needs.  Today, there are a slew of keyword research tools available.  Here are 4 free tools I recommend…

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25
Apr

How to Take Advantage of Bing Ad Extensions

Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. Specifically, as competition on Bing Ads search network continues to increase, it’s imperative that you are doing everything you can to ensure that your ad will be the most relevant to the searcher. Bing is working hard to help advertisers reach their target audience with Ad Extensions.  Here are a few ways you can take advantage of this PPC advertising feature. Read more

25
Mar

Beyond last-click attribution: Other success metrics you should be tracking

Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing involves a series of opportunities to engage prospective customers; focus on your buyer’s entire journey, not just their final destination. Read the full text on:

7
Mar

B2B Lead Gen Solutions for Technology Companies

In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency).  I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead generation. Read more

29
Feb

Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After

Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Read the full text on:

24
Feb

Google Eliminates Ads on Right Side of Desktop Search Results

Last week Google made a significant change in the way ads are displayed in desktop search results.   SmartSearch is monitoring our clients’ search programs on a frequent and thorough basis in order to determine how this change is impacting paid search results.  Key facts about the change are summarized here…
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