12
Feb

PPC Landing Pages & Quality Score: How Do They Relate?

Spoiler Alert: not much it would seem! We are continuously optimizing our client’s PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. In this post, I discuss Quality Score from the landing page perspective. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score. Read more

1
Feb

3 Reasons B2B Marketers Must Embrace Mobile… Now

Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. Read the full text on:

11
Jan

LinkedIn Advertising Tips for B2B Marketers

As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram.  In 2015, SmartSearch Marketing utilized LinkedIn PPC campaigns to support our agency’s lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies… Read more

6
Jan

5 Trends In Local Search In 2015

Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most? Read the full text on:

19
Dec

SmartSearch Marketing Announces Stela Yordanova As SEO and Analytics Specialist

SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium to large B2B companies, today announced it has named Stela Yordanova SEO and analytics specialist.

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15
Dec

Create a Powerful Landing Page

Conversion – the one word that should drive most marketing decisions, but often doesn’t – is what we all want from a land­ing page. Converting a prospect into a bonafide lead, or better yet, a sale demonstrators landing page effectiveness. Companies invest big money in the who, what, where and how of the busi­ness through a website.The landing page might be beautiful, but it also needs to drive the desired results.
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15
Dec

SmartSearch Marketing Offers Franchise Digital Marketing Scorecard

SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized franchise operations, today announced the release of a franchise digital marketing scorecard. The scorecard is available to all multi-location businesses interested in investigating the effectiveness of their online marketing program.

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